…and exploring what the doughnut means for their organization, neighborhood, or city. How do you develop a visual style that does justice to the open, exploratory nature of the movement?

…nor even algebra. It is a pencil. Because with a pencil you can redraw the world.”

The cover of her book features a doughnut drawn with white chalk on a blackboard. The sketch, the unfinished, and the collaborative building of a new movement became the central building blocks of the ADC’s visual identity. To emphasize the work in progress, design elements such as graph paper, handwritten fonts, and colorful sticky notes were chosen.

The feeling conveyed by the website is that of a pinboard where various ideas, images, and texts can be pinned. This open and accessible structure is reflected in practice: the majority of the content on the website comes from the community, including projects, news articles, calls to action, and events.

Every year, we contribute creatively to the Donut Festival organized by the ADC since 2021. Pioneers showcase how the doughnut economy works in practice at various locations in the city: in neighborhoods, with the municipality, in businesses, and educational institutions. Changency manages the communication annually and developed the blueprint for various events and co-design workshops. In 2023, we created the visual identity for Global Donut Day – a spin-off of Amsterdam Donut Day, where 30 groups and networks worldwide organize local Donut Festivals on the same day.

…and 150 small and large donut events have been organized. In 2023, ADC developed a multi-year programme in co-creation with the Municipality of Amsterdam, the Amsterdam University of Applied Sciences, Olympia employment agency, and various program partners.